Client: Magnetic Museums
Date: Spring 2013
Description: Identity design
Magnetic Museums℠ is a project by Anne Bergeron and Beth Tuttle . The project intends to optimize the role of the museum in contemporary culture by developing superior human, financial, and social capital to heighten impact and experience.
The project was challenging in all the right ways (you try impressing two women who have such great resumes!). For the logo we played with the “magnetism” of the two M’s to create a visual energy and rhythm matched with an accented pattern and clean typography.
For the website, the goal was to create a mobile friendly, clean design that both authors could easily edit. The result is a customized SquareSpace website.