Ten/Four Studio

CV

Lives and works in San Francisco, CA
lavelle.m@gmail.com

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Objective
I am a multidisciplinary creative with over 10 years of professional experience in the art, media and design industries. As an educator, I have taught high school girls how to code, as a designer I partnered with nonprofits to design and execute digital strategies, and I have worked with the World Bank to promote global financial literacy. I am passionate about weaving together my skills and experience to advance civic-minded goals.

My strengths range from strategic thinking, project management, communication development, and the technical and aesthetic execution of cohesive brand narratives. My goal is to work with a dynamic organization where I can focus and contribute my diverse range of experiences to advance worthy and inspiring organizations and initiatives.

Education
2013 MFA Social Practice, California College of Art, San Francisco, CA
2007 M.A. Digital Arts, Maryland Institute College of Art, Baltimore MD
2004 BFA Communication Design, Kutztown University of Pennsylvania, Kutztown, PA
2003 Colchester Institute: School of Art and Design, Colchester, Essex UK

Work Experience
Marketing Manager / Bay Area Video Coalition / 2015 – Present
BAVC is a media arts non-profit supporting storytellers and artists in San Francisco for 40 years. Our mission is to inspire “social change by empowering media makers to develop and share diverse stories through art, education and technology.” Additionally, BAVC provides free multimedia, technical training to the under and unemployed people of San Francisco through the city’s TechSF program. In Spring 2015 the White House recognized BAVC as a partnering training organization for their TechHire initiative and in November 2016 we were awarded the National Arts and Humanities Youth Program Award from First Lady, Michelle Obama.

My role as the Marketing Manager is to lead strategic thinking, project management, communications and creative output for the entire organization. Along with a small team, I develop and implement multi platform communication campaigns, forge key partner initiatives, and analyze data to create and guarantee a better experience for our clients and a better future for the organization.

• Strategy and development of org-wide internal and external communications to best tell the BAVC story and promote our various initiatives to include social media, monthly newsletter, funder, partner, and press communications
• Maintain and engage client, partner, and funder relationships.
• Built an internal communications team to strategize programmatic communication and build segmentations for our various audiences.
• Collaborate regularly with the Office of Economic and Workforce Development and our public policy stakeholders and partners in workforce development such as LinkedIn, Zendesk, and Pinterest.
• Development of media relations for BAVC, especially for our 2016 National Arts and Humanities Youth Program Award given by Michelle Obama celebrating the work of our Next Gen Youth Program.
• Event branding and communications for BAVC’s quarterly events as well as our 40th anniversary celebration, The Big 4 OH! in 2016.
• Lead project manager on org-wide initiatives including BAVC’s website redesign in 2015 and data sync cleanup in 2016.

G:URL Gamers Instructor / Bay Area Video Coalition (BAVC) / San Francisco, CA / 2013 – 2015
http://gurlgamers.tumblr.com/
BAVC’s Youth Program offers after school instruction in film, music and design. In August of 2013 I was brought on as the lead design instructor. Together with my teaching assistant, Amy Li, we developed the class ‘G:URL Gamers’ for San Francisco area youth between the ages of 14-18.

• Open only for girls, students learn how to create, code and design games while building skills across a variety of disciplines such as visual art, creative writing, design, programming, sound design, animation, theater, dance, history and science fiction.
• Students are instructed in Photoshop, Illustrator, Sublime Text, Unity, and Javascript to realize their games.
• We developed partnerships with Zynga.org, Unity, Girls Make Games, and Lumosity to bring in female thought leaders in the game industry, coordinate site visits for the students, and extend the curriculum to include a 2 week intensive summer camp for students seeking more game design experience.

Founder / Ten-Four Studio / San Francisco, CA / 2009 – 2015
ten-fourstudio.com
Ten-Four Studio was a design consulting business started in 2009. The studio focused on long term partnerships as a means to develop strategy, branding and communications for a variety of clients. The business began in the Baltimore / DC metro area and moved to the San Francisco Bay Area in 2011. Below are a list of Ten-Four clients throughout the six years of business.

Materials Librarian / California College of the Arts / San Francisco, CA / 2012 – 2013
https://www.cca.edu/
The Materials Library at CCA was started in 1998 as a resource for Industrial Design and Architecture students. Ten-Four was contracted to bring the library back to life for the CCA community and grow the collection with key industry partners.

• Reorganization and growth of the entire collection.

• Outward facing communication to the CCA community informing them about what changes were being made, when the library would be open for use, and how to access the collection online.
• Developed key partnerships with industry leaders such as Dupont and Material Connexion.
• Working with other Material Libraries around the world, I brought innovative and diverse materials into the library as a means to meet the greater needs of the CCA community.
• Developed and built a user friendly cataloging system for students and staff.

Designer & Programmer / Trialogue Studio / Washington DC / 2010 – 2012
http://www.trialoguestudio.com/
Trialogue Studio provides public and private sector clients with advice and counsel on developing sustainable location branding to build community and drive economic development. I collaborated with Trialogue Studio on several community and location branding projects in partnership with the District of Columbia’s mayor’s office.

• Branding, strategy and communications for AIDS 2012, a bi-yearly international AIDS Conference. It is the premier gathering for those working in the field of HIV, as well as policy makers, persons living with HIV and other individuals committed to ending the pandemic.
• Branding, strategy and communications reboot for the community of Ivy City, a neighborhood in Northeast Washington D.C. long ignored by the city and plagued as a food desert. The project included the development of affordable housing alongside Habitat for Humanity, designating green spaces and planting community gardens, and monthly town hall meetings with the residents of Ivy City.

Creative Director / CCTS / Baltimore, MD / 2009 – 2012
CCTS produces multi-media projects and technology resources to nonprofits in the Baltimore / DC metro area.
Alongside founder, Gayle Carney, my work as the Creative Director focused on creative web solutions and communications to better foster the community each client served.

• Project management and strategy lead on all projects.
• Worked with clients to develop communications for their website as well as external communications (social, newsletters, press releases).
• Clients include: ACLU Baltimore, The Deutsch Foundation, Baltimore Neighborhood Indicators Alliance, and Baltimore Freedom Academy.

Designer & Programmer / AICA USA / New York, NY / 2009
http://www.aicausa.org/
Lead designer on the website redesign project for AICA USA (International Association of Art Critics, USA).
AICA wanted a dynamic site they could easily update in order to keep their current members informed as well as drive a younger audience to invest in new membership.

Designer & Assistant Photographer / World Bank Tanzania / Dar es Salaam, TZ / 2007
Consultant for the development of promotional communication and creative materials to bring awareness of the World Bank’s presence and support in both the private and public sectors of the Dar es Salaam community.

Interactive Production Designer / Planit Advertising / Baltimore MD / 2006 – 2009
http://planitagency.com
Planit is an integrated brand communications agency located in Baltimore, Maryland. With clients ranging from Fila to PBS to Kennedy Center for the Performing Arts, I was able to work on a number of campaigns with a variety of scopes. As a production designer my main role was to support the lead designer and developer on creative projects. This included:

• The development of creative assets for an online children’s game for The Walters Museum in Baltimore, MD.
• Building page templates in HTML, PHP, and javascript for a website design.
• Creating small animations for a larger animation project.
• Editing video to support client projects.

Teaching
Next Gen Instructor / Bay Area Video Coalition / 2013-2015
Students learn how to use the web for personal expression from back-end structure to front-end UI/UX, creating a foundation for professional web and graphic design, while focusing on the conceptual and aesthetic aspects of working with the internet as a medium.

Teaching Assistant – Aaron Gach / California College of the Arts / Spring 2012
4D: Image, Motion, and Process. Working in the fourth dimension, students investigate interactive media, storytelling, diverse cultural contributions, personal and public actions, and social connections. Students explore collaboration, digital tools, and sequence structure in varied interdisciplinary forms.
Assisted with class discussions, critiques and instruction.

Adjunct Faculty / Maryland Institute College of Art / 2010 – 2011
Electronic Media and Culture (EMAC) is a platform for students to experience working with various forms of digital art. Students are asked to read both critical and relevant texts to support in-class discussion on present issues in digital culture and media. The class explores different mediums including digital collage, art in the public realm, performance art and video, typography, as well as an introduction to html design and development.

Adjunct Faculty / Anne Arundel Community College / 2010
Digital Design Foundation. Students are introduced to the foundations of Digital Design through design history, 2-D illustration, video production, 3-D animation, and html development.

Teaching Assistant – David Reed / Maryland Institute College of Art / Spring 2007
Assisted Professor Reed in leading class discussions, lectures, and critiques for Video I. The class introduces students to basic lighting, shooting, and editing techniques while supporting conceptual experimentation with form and narrative.

Volunteer
Youth Mentor / AIGA: Portfolio Review Day / Baltimore, MD / 2010
Individual meetings with soon-to-be college graduates in the Baltimore/DC area to review and discuss their portfolios.

Youth Mentor / AIGA: ‘Create! Don’t Hate’ Mentor / Baltimore, MD / 2009
Mentoring three area high school students over four weeks to produce a billboard campaign promoting tolerance throughout Baltimore. The winning billboard was placed along 95 South.