Ten/Four is Megan Lavelle’s design studio where she creates, thinks, and experiments in order to build identities, websites, animations, books, and objects.
The name, Ten/Four, derives from her interest in the cross-section of written and visual language most often associated with symbology and code. 10 codes began in the 1930′s to represent common phrases in voice communication, particularly by law enforcement and CB radios. Megan’s grandfather was a firefighter (and a six-time shuffle board champion) who concluded every phone conversation with a booming ’10-4′.
The common 10-4 represents the affirmative OK and that’s what we want from this studio – always the positive YES.